This is my exploration of an organic symbol design hand drawn and then brought into Illustrator. The process of creating this logo was numerous trials and error. I had come up with three different owl symbols which then my design class decided on the best one. I then created an identity off of it. Nocturnal was formed off of the idea of mixing music and coffee. I created a mobile platform that consumers could order coffee from and also book to see artist play live at the coffee shop. I thought that it was a unique idea and incorporating the owl symbol makes it seem like one of the niche coffees houses. It also plays off of the idea of drinking coffee at night like a “night owl.”
